by Andre Jaay
Avatars, Talking Web Characters and Virtual representatives are growing in popularity for one critical reason … “they work” …
If you are trying to make your site or media composition stand out from the crowd what better option is there than an audio visual compare. Complex products and service are much easier to convey using the spoken word, visitors can simply sit back and absorb the information … it’s what the media industry calls “lean back marketing”.
In an educational setting it’s a proven fact that information retention and concentration is enhanced when faced with compelling content. So what should you look for in your animated talking character. The Avatar Look: Is your talking web characters “attractive”, or does it look as though it has fallen out of the ugly tree, is it well crafted and generally compelling, or amateurish and poorly animated. Does it suit your image … is the quality something you are comfortable associating with.
Nice Avatar or Nasty Avatar: Many offerings look as though it has fallen out of the ugly tree, is the quality something you are comfortable being associated with your image. So it’s fair to say you’re talking virtual representative should be “attractive” to look at and have a compelling and convincing animation. Remember, you never get a second chance to make a first impression.
Automated Lip-Syncing: Is the avatar lip-sync accurate? there is nothing worse than watching a virtual representative that resembles a badly dubbed movie, it is critical, our brains react in micro-seconds when faced with something that doesn’t look right! It seems bizarre but most animated talking character offerings have less than convincing lip-syncing to say the least. Simple tests include; Does the virtual representatives lips stop moving when silent? Does it shape the phonemes correctly or is it just a random selection of gibberish?
Ambient animation during delivery: Some offerings out there have adopted the “toy” approach to avatar control, the visitor can move the mouse left, right, up and down and the eyes and sometimes the head follow the pointer, that’s great as a “toy” but it dramatically detracts from the “message”. How can a viewer be expected to absorb the information from your narration, if they are poking the character with the mouse and trying to get it to cross its eyes. Virtual Compares are serious tools, yes they can make you smile, and yes there is definitely a “novelty” factor, this is one of animated web characters strengths. Remember the primary purpose is to put over your message and help you stand out from the crowd. If you wish to be humorous put it in your script, then you are in control of the delivery. All animations should be kept to a minimum to avoid distraction. Less is definitely more.
Virtual Spokesperson - The Voice: Text to speech may seem convenient but it has a tendency to sound really bad. Remember! this is a virtual representative, your own animated web or media compare it is an extension of your image, unless you sound like a robot steer clear of synthesized voices. Use your own voice, or a friends, or shell out for a professional voice over artist, they are not as expensive as you think! In the future TTS will probably improve but at the present it should only be used if you have no other option.
Tailoring the Avatar: Tailoring the web characters environment should be restricted to clothing and backgrounds in the main, your want your visitors and users to build a rapport with your virtual representative, so changing its looks continually does not offer continuity to the visitor.
Talking Avatar Integration & Hosting: Try to avoid, 3rd party hosting you have no control over their hosting facility, if you rely on your web compare and your service suppliers servers go down you have lost your “voice”, you are better off loosing your complete website that a single part. Try to avoid, monthly retainers and Pay-for-view contracts, again you have little to no control of the number of visitors that will come to your site, If you are on a Pay-for-view contract and suddenly get a higher level of visitation the costs of maintaining an virtual web character could be very expensive. . Ideally you want a solution that gives you total control of the final composition in an industry standard format; Flash, Flash Video or conventional Video, you can integrate it within your own media or web solution with no hidden charges or service risks.
Flexibility gives your choice: Is flexibility important, would it be nice to have access to the native output of your efforts in an industry standard format such as Flash, Flash Video, AVI etc so you could integrate your work into other environments such as Powerpoint, Camtasia, youTube, eBay etc. Are there any other services that can assist you from the supplier such as Voice-Overs, integration and bespoke services. Can your composition work off-line, can you create them off-line. Flexibility adds to the return on your investment.
Summary: Doing any job badly is not a good idea, many people grab hold of a new technology and throw it at their audience with little thought. Implementing a bad Animated Virtual Representative is detrimental and could reflect on your business, take your time in the creation and don’t settle for second best. Remove the risk.
A new face on Education Delivery: Avatars are excellent for online education. They provide the human interaction that is natural in classrooms and in the traditional learning environment. Virtual Teaching Avatars provide a face to the students. They also provide the human element to online teaching. It’s a proven fact that rich media education delivery and in particular that produced using an animated virtual teacher has a higher level of retention, complex information is much easier to convey and absorb when delivered using the spoken word, add into the mix a compelling animated tutor significantly enhances the compelling nature of the subject material. Un-attended education across the web or operated locally makes virtual education delivery highly effective and manageable, available 24 hours a day, 365 days of the year. It’s no coincidence that the uptake and adoption of virtual teaching methods can be found in all corners of the education field, from the junior and pre-school nursery to the marble corridors of the corporate giants, they have all seen and experienced the power of compelling media delivery. Education creators can concentrate on the subject matter and choose the ideal Virtual Tutor to assist in the process. Virtual Teachers can be available in different forms. Technology at its best, with a face and a purpose. Take a PowerPoint presentation, graphs, facts, figures and images, nice enough, add a virtual full animated teacher into the mix and you now have a new breed of educational delivery. Available 24 hours a day, 365 days of the year, with the same happy disposition; virtual, animated, automated lip-syncing and compelling content combined with contextual delivery brings a new voice to education.
About the Author:
There are many shapes and sizes within the Virtual Character market so check out all of the competition and the options and costs. A new kid on the block is AlterEgos they have a free trial version that you can get and play with in the comfort of your own home.
Click for AlterEgos Homepage